How important is Google+ to communicating your faith?
If you search the tool for “Christian,” here are some of the top results:
1. Christian Oliver, Digital Media Strategist
2. Christian Dior
3. Christianna Pierce, mobile photography artist
4. The Christian Science Monitor
5. Christian Sugiono, world domination planner
‘Christian’ Identity on Google+
The first person to include “Christian” in his identity is #19: Dex Forgenie, “Christian, Web Designer, Website hosting.” Probably misidentified among the Christians is an “Evangelist at Mozilla.” I personally find myself wondering about anyone who self-identifies as “The Original Christian” (#43).
Somewhere around page 13, you start to encounter businesses like “Christian Clippers,” a haircutting salon (which makes me wonder what a Christian haircut looks like …).
Does Google+ Christianity Matter?
But I’m not sure any of that matters.
Google+ is a marketing tool. And despite what we’ve attempted to do through church growth strategies over the last 30 years, Christianity started with face-to-face conversations and continues to grow that way.
That is to say, the clever signboard out front, the invitations you drop in the bulk mail, and the fliers you hang on neighborhood doors don’t do squat compared to a congregation that actually says to its friends and neighbors:
Face-to-Face Christianity Asks for Commitment
“I’ve found something great. I really think you should come along.” Continue reading